1) Advertisers discover technology for delivering ads in pill form. World Health Organization declares global epidemic of ad junkies a health crisis. Users call it ‘Riding the Oscar Mayer Weiner’, ‘Commercial Breaking’, ‘Chasing the Trix Rabbit’, and ‘Freebasing Phoenix University’. 2) Snapchat courts pornographic advertising industry with ‘Naughty Filters’. Revenue and profits skyrocket. Company… Continue reading 10 Wacky Marketing Predictions for 2017
1) Twitter finally acquired by 11-year old Jenny McIntyre of Dulles, Virginia in exchange for all her lunch money for 1-year. Miss McIntyre’s resume includes running a profitable lemonade stand and babysitting neighborhood children. Her pragmatic approach to business is expected to be a breath of fresh air for the company. Investor confidence increases, pushing… Continue reading 10 Wacky Tech Predictions for 2017
Google Posts are the latest foray by the Search Giant into social media, albeit their approach resembles embedded Tweets without the social layer, more than it resembles a social network in the usual sense. Below you can see, in order: A) Google Posts in Search Results, B) Embedded Tweets in Search Results. As the feature… Continue reading Searching For Authority: Google Posts and the Semantic Web
Google Posts are a new ‘Social’ Search feature, currently being deployed to candidates for the U.S. Presidential Election. For more information about the current, official state of this feature, please see my previous articles Google Posts: A Very ‘Googley’ Approach To Social Search and How Google Posts Could Hobble Twitter. While officially this new non-social… Continue reading Google Posts, Realtime Search, and Social eCommerce
Lessons On Social Broadcasting From ‘The Other Side’ Google Posts are a new ‘Social’ broadcasting feature for verified Google account holders. Currently, this is limited only to candidates for the U.S. Presidential election, but is planned to be rolled out to other public figures and organizations in the future. In this case, however, ‘Social’ isn’t… Continue reading How Google Posts Could Hobble Twitter
Recently, Google has begun to incorporate a new ‘Social Media’ feature into their Search Results: Google Posts. Currently limited to U.S. Presidential Candidates (but meant to roll out more widely, eventually, to other public figures and organizations), Google Posts allows Users to craft Social-style ‘Posts’ that appear directly in Google Search Results. Search for Hillary… Continue reading Google Posts: A Very ‘Googley’ Approach to ‘Social Search’
Social media is now one of the largest, if not the largest, uses for a few billion internet users globally. Over one and a half billion internet users are on Facebook alone, and more and more internet users are on multiple social networks including YouTube, Facebook, Twitter, Google+, Pinterest, Tumblr, and LinkedIn. The… Continue reading The Portalization of Social Media: Notify, Moments, & Discover
Update: 10/13/2016: Twitter is currently testing an Explore Tab to replace the Moments Tab, suggesting it may not be achieving their desired usage levels. This would appear to vindicate what I wrote below about the feature slightly more than a year ago. Earlier this week, Twitter unveiled their latest new product feature: Moments. Billed… Continue reading Twitter Won’t Be Saved in (or by) a Moment
Mark Schaefer of Schaefer Marketing Solutions is really excited for Blab. By Blab, I mean Blab.IM, the new multiparty, interactive video chat and show creation platform, with strong ties to Twitter. Blab has stolen the show recently from Google Hangouts On Air, Meerkat, and Twitter’s own Periscope. Mister Schaefer is so excited about it, in… Continue reading Is Blab a ‘Trust Accelerator’?
The Death of a Twitter Share (Count) In an unceremonious way, Twitter dropped a huge bombshell by announcing, as part of a redesign of their social buttons, that they will be removing support for Share Counts. The technical details are complicated, but putting it as simply as possible, it will now be nearly impossible for any share… Continue reading Why Twitter is Right to Remove Share Counts