Social media is now one of the largest, if not the largest, uses for a few billion internet users globally. Over one and a half billion internet users are on Facebook alone, and more and more internet users are on multiple social networks including YouTube, Facebook, Twitter, Google+, Pinterest, Tumblr, and LinkedIn. The… Continue reading The Portalization of Social Media: Notify, Moments, & Discover
Facebook has finally launched Universal Search, allowing all 2-trillion+ Public Posts by Facebook Users to be Searched. Previously, Facebook limited their Search feature to posts by ‘Friends’. For Online Marketers, this move now begs the question: is it vital to optimize your Facebook activity for Universal Search? Do we need an ‘SEO for Facebook’? The… Continue reading With Universal Search, Is There Now a ‘Facebook SEO’?
Update: 10/13/2016: Twitter is currently testing an Explore Tab to replace the Moments Tab, suggesting it may not be achieving their desired usage levels. This would appear to vindicate what I wrote below about the feature slightly more than a year ago. Earlier this week, Twitter unveiled their latest new product feature: Moments. Billed… Continue reading Twitter Won’t Be Saved in (or by) a Moment
Mark Schaefer of Schaefer Marketing Solutions is really excited for Blab. By Blab, I mean Blab.IM, the new multiparty, interactive video chat and show creation platform, with strong ties to Twitter. Blab has stolen the show recently from Google Hangouts On Air, Meerkat, and Twitter’s own Periscope. Mister Schaefer is so excited about it, in… Continue reading Is Blab a ‘Trust Accelerator’?
Have you heard about the latest social media thingie? No, you haven’t? Not even a blurb on the radio that caught your attention? A headline when you were too busy to click or tap it? Nothing? And you say you don’t care, either? Well, then, in that case, maybe you’re not an Early Adopter™. Early Adopters… Continue reading The Personal Brand Benefits of Being an Early Adopter on Social Media
The Death of a Twitter Share (Count) In an unceremonious way, Twitter dropped a huge bombshell by announcing, as part of a redesign of their social buttons, that they will be removing support for Share Counts. The technical details are complicated, but putting it as simply as possible, it will now be nearly impossible for any share… Continue reading Why Twitter is Right to Remove Share Counts
Quietly, and without much fanfare, Google services are becoming more ‘open’ through the power of hyperlinks. By ‘open’, I mean substantially useful without signing up for them, in some cases without even installing them or even without being logged in to Google at all. To understand what I mean by this, let’s first take a step back,… Continue reading Google’s New ‘Secret Weapon’ is a Simple Hyperlink
Table of Contents Preface From Here to (Virtual) Eternity Introduction What is ETER9? Why This User Guide Was Born Part 1) Setting Up Your Account Creating Your Account – Updated 04/07/2016 Who is ELiZA NiNE? – Updated 09/29/2015 Editing Your Profile Adding a Profile Picture Editing the About Tab – Updated 09/22/2015 Configuring… Continue reading ETER9 User Guide
Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?
Facebook is more than just a social network. With over 1.3 billion users each month, many of whom visit more than one time per day from their phones, tablets, and PC’s, the News Feed is one of the dominant media forces of the internet era, or frankly of human history. So when they make a… Continue reading Facebook to Brands: Friends Come First