The Personal Brand Benefits of Being an Early Adopter on Social Media

Published on Author Eli Fennell

Have you heard about the latest social media thingie? No, you haven’t?  Not even a blurb on the radio that caught your attention?  A headline when you were too busy to click or tap it?  Nothing?  And you say you don’t care, either? Well, then, in that case, maybe you’re not an Early Adopter™.  Early Adopters… Continue reading The Personal Brand Benefits of Being an Early Adopter on Social Media

Why Twitter is Right to Remove Share Counts

Published on Author Eli Fennell

The Death of a Twitter Share (Count) In an unceremonious way, Twitter dropped a huge bombshell by announcing, as part of a redesign of their social buttons, that they will be removing support for Share Counts.  The technical details are complicated, but putting it as simply as possible, it will now be nearly impossible for any share… Continue reading Why Twitter is Right to Remove Share Counts

ETER9 User Guide

Published on Author Eli Fennell

Table of Contents Preface From Here to (Virtual) Eternity   Introduction What is ETER9? Why This User Guide Was Born   Part 1) Setting Up Your Account Creating Your Account – Updated 04/07/2016 Who is ELiZA NiNE? – Updated 09/29/2015 Editing Your Profile Adding a Profile Picture Editing the About Tab – Updated 09/22/2015 Configuring… Continue reading ETER9 User Guide

Traffic Quality vs. Traffic Quantity: Which Matters More?

Published on Author Eli Fennell

Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?

Facebook to Brands: Friends Come First

Published on Author Eli Fennell

Facebook is more than just a social network.  With over 1.3 billion users each month, many of whom visit more than one time per day from their phones, tablets, and PC’s, the News Feed is one of the dominant media forces of the internet era, or frankly of human history.  So when they make a… Continue reading Facebook to Brands: Friends Come First

Sridhar Ramaswamy

Video Advertisers Prefer Facebook to YouTube in 2015

Published on Author Eli Fennell

A study by Mixpo reveals that in 2015, more video advertisers plan to spend money on Facebook than YouTube. If true, this would be a huge blow to YouTube’s longstanding and, until now, seemingly insurmountable advantage in the online video market. This news coming on top of YouTube’s profitless 2014 spells possible trouble for Google’s… Continue reading Video Advertisers Prefer Facebook to YouTube in 2015

How Tsu Risks Demotivating Its Own Users

Published on Author Eli Fennell

Update 08/16/2016 Tsu has officially announced they will be shutting down, after failing to secure their latest round of funding. While there were probably numerous reasons why it failed to catch on, I do believe that part of its failure was due to the issue I raised in the following article. Tsu, the new social… Continue reading How Tsu Risks Demotivating Its Own Users

Google Authorship Nostalgia

Google Authorship, Structured Data, and the Future of Search

Published on Author Eli Fennell

This past Thursday, August 28th, 2014, Google’s John Mueller, in a Google+ Post, announced the end of support for Authorship Markup in Google Search. For those unfamiliar with the concept, a brief analysis. Google Authorship in a Nutshell Google Authorship is based on a bit of web code known as rel=”author”. rel=”author” is a microformat… Continue reading Google Authorship, Structured Data, and the Future of Search

Fresh One Coffee Criticized for Porn-Inspired Ads

Fresh One Coffee: A Case Study in Screwing Up Your Brand

Published on Author Eli Fennell

Fresh One, an Australian-based coffee distributor, is feeling the heat today, and it isn’t the warmth of a freshly brewed cup of morning Joe. The company, also known as Fresh Boost, has been fiercely criticized by fans and activist groups like Collective Shout for their porn-inspired Facebook ads. While many companies have used sex and… Continue reading Fresh One Coffee: A Case Study in Screwing Up Your Brand

Google+ Comments: A Social Comments Game Changer

Published on Author Eli Fennell

If you don’t know about it already, last week Google+ launched their Google+ Commenting system for Blogger (see example below). The system has been highly anticipated, but no one outside of the project could have guessed the direction they’ve taken with it.  Because Google+ Comments aren’t your ordinary commenting system.  In fact, they aren’t a commenting system… Continue reading Google+ Comments: A Social Comments Game Changer