Google Posts are the latest foray by the Search Giant into social media, albeit their approach resembles embedded Tweets without the social layer, more than it resembles a social network in the usual sense. Below you can see, in order: A) Google Posts in Search Results, B) Embedded Tweets in Search Results. As the feature… Continue reading Searching For Authority: Google Posts and the Semantic Web
Google Posts are a new ‘Social’ Search feature, currently being deployed to candidates for the U.S. Presidential Election. For more information about the current, official state of this feature, please see my previous articles Google Posts: A Very ‘Googley’ Approach To Social Search and How Google Posts Could Hobble Twitter. While officially this new non-social… Continue reading Google Posts, Realtime Search, and Social eCommerce
Lessons On Social Broadcasting From ‘The Other Side’ Google Posts are a new ‘Social’ broadcasting feature for verified Google account holders. Currently, this is limited only to candidates for the U.S. Presidential election, but is planned to be rolled out to other public figures and organizations in the future. In this case, however, ‘Social’ isn’t… Continue reading How Google Posts Could Hobble Twitter
Recently, Google has begun to incorporate a new ‘Social Media’ feature into their Search Results: Google Posts. Currently limited to U.S. Presidential Candidates (but meant to roll out more widely, eventually, to other public figures and organizations), Google Posts allows Users to craft Social-style ‘Posts’ that appear directly in Google Search Results. Search for Hillary… Continue reading Google Posts: A Very ‘Googley’ Approach to ‘Social Search’
As explained in the previous article, Collections are a new feature of Google+ that allows users to organize their Posts into topics or themes, similar to Pinboards on Pinterest. This feature also allows other users to Follow specific Collections without Following your Profile or Page, or to Unfollow specific Collections if they do Follow your Profile… Continue reading Advanced Tips for Google+ Collections
Google’s interest based social network, Google+, was recently updated with a new Beta Interface that emphasizes Collections and Communities. Disclosure: I’ve never run a successful Google+ Community. Therefore, I admit I have little advice to offer in that area. I have, however, had several Collections featured by Google+, including one Collection which has gained over… Continue reading Tips for Using Google+ Collections
How I Share to All My Top Social Networks Using Only Google+ Google’s oft maligned social network Google+ has received a mostly warm, or at least open minded, reception from the same tech media that is usually eager to bury it and forget it, after their latest update. The ‘New Google+’ as it’s been dubbed,… Continue reading Using Friends+Me to Rule Social Media with Ease
Buffer has lost half of their social referral traffic in the past year. They’re not alone. The Top 30 publishers, over the past 6-months, have seen their traffic from Facebook decline by over 30%. The average piece of content shared to social media receives 8 or fewer shares and doesn’t earn a single domain link… Continue reading The Myth of ‘Content Shock’
Facebook has finally launched Universal Search, allowing all 2-trillion+ Public Posts by Facebook Users to be Searched. Previously, Facebook limited their Search feature to posts by ‘Friends’. For Online Marketers, this move now begs the question: is it vital to optimize your Facebook activity for Universal Search? Do we need an ‘SEO for Facebook’? [clickToTweet… Continue reading With Universal Search, Is There Now a ‘Facebook SEO’?
Mark Schaefer of Schaefer Marketing Solutions is really excited for Blab. By Blab, I mean Blab.IM, the new multiparty, interactive video chat and show creation platform, with strong ties to Twitter. Blab has stolen the show recently from Google Hangouts On Air, Meerkat, and Twitter’s own Periscope. Mister Schaefer is so excited about it, in… Continue reading Is Blab a ‘Trust Accelerator’?