Google Posts are a new ‘Social’ Search feature, currently being deployed to candidates for the U.S. Presidential Election. For more information about the current, official state of this feature, please see my previous articles Google Posts: A Very ‘Googley’ Approach To Social Search and How Google Posts Could Hobble Twitter. While officially this new non-social… Continue reading Google Posts, Realtime Search, and Social eCommerce
Recently, Google has begun to incorporate a new ‘Social Media’ feature into their Search Results: Google Posts. Currently limited to U.S. Presidential Candidates (but meant to roll out more widely, eventually, to other public figures and organizations), Google Posts allows Users to craft Social-style ‘Posts’ that appear directly in Google Search Results. Search for Hillary… Continue reading Google Posts: A Very ‘Googley’ Approach to ‘Social Search’
Buffer has lost half of their social referral traffic in the past year. They’re not alone. The Top 30 publishers, over the past 6-months, have seen their traffic from Facebook decline by over 30%. The average piece of content shared to social media receives 8 or fewer shares and doesn’t earn a single domain link… Continue reading The Myth of ‘Content Shock’
Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?
How did it get so late so soon? Its night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon? – Dr. Seuss Tomorrow, the world of Mobile SEO changes forever as Google rolls out a new, mobile-friendly algorithm for mobile… Continue reading Beyond Google’s Mobile-Friendly Algorithm