Facebook has finally launched Universal Search, allowing all 2-trillion+ Public Posts by Facebook Users to be Searched. Previously, Facebook limited their Search feature to posts by ‘Friends’. For Online Marketers, this move now begs the question: is it vital to optimize your Facebook activity for Universal Search? Do we need an ‘SEO for Facebook’? The… Continue reading With Universal Search, Is There Now a ‘Facebook SEO’?
Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?
Rumors are swirling about a possible swap of Bing to Facebook by Microsoft in exchange for Facebook Shares. If these rumors are true, Larry Page had better be sweating a bit. For that matter, so had Mark Zuckerberg. Facebook and Microsoft have never struck so close at the heart of Google’s Cash Cow as they could… Continue reading Facebook & Bing: Credible Threat to Google