10 Wacky Marketing Predictions for 2017

Published on Author Eli Fennell

1) Advertisers discover technology for delivering ads in pill form. World Health Organization declares global epidemic of ad junkies a health crisis. Users call it ‘Riding the Oscar Mayer Weiner’, ‘Commercial Breaking’, ‘Chasing the Trix Rabbit’, and ‘Freebasing Phoenix University’.   2) Snapchat courts pornographic advertising industry with ‘Naughty Filters’. Revenue and profits skyrocket. Company… Continue reading 10 Wacky Marketing Predictions for 2017

Advanced Tips for Google+ Collections

Published on Author Eli Fennell

As explained in the previous article, Collections are a new feature of Google+ that allows users to organize their Posts into topics or themes, similar to Pinboards on Pinterest. This feature also allows other users to Follow specific Collections without Following your Profile or Page, or to Unfollow specific Collections if they do Follow your Profile… Continue reading Advanced Tips for Google+ Collections

Using Friends+Me to Rule Social Media with Ease

Published on Author Eli Fennell

How I Share to All My Top Social Networks Using Only Google+ Google’s oft maligned social network Google+ has received a mostly warm, or at least open minded, reception from the same tech media that is usually eager to bury it and forget it, after their latest update. The ‘New Google+’ as it’s been dubbed,… Continue reading Using Friends+Me to Rule Social Media with Ease

The New Google+ and the War for the Interest Graph

Published on Author Eli Fennell

Yesterday, Google announced a major update to the Google+ social network: the beta release of a new version of Google+ for the web, to be joined by iOS and Android updates in the coming days. On the one hand, it was only to be expected that this update would eventually happen if Google didn’t kill… Continue reading The New Google+ and the War for the Interest Graph

Beam Me Up, Scotty, There's No Google Authorship Down Here

Google Authorship & the Search for Extraterrestrial Intelligence

Published on Author Eli Fennell

  “Beam me up, Scotty. There’s no intelligent life down here.” – Bumper Sticker Slogan Much has been written, including by me, about the death of Google Authorship. For those of us who embraced it, there are inevitable feelings of disappointment about its removal. Some webmasters are rushing to remove the code, which in some… Continue reading Google Authorship & the Search for Extraterrestrial Intelligence

Google Plus Views: My Thoughts

Published on Author Eli Fennell

Yesterday Google debuted a new metric for Profile and Pages on Google+: Google Plus Views. Predictably, this has incited both excitement and controversy, love and hatred. For casual users, it seems to have been especially polarizing, mostly in the negative direction, or so my own observations of the response would suggest. For marketers, the response… Continue reading Google Plus Views: My Thoughts

Social Blogging FAQ

Published on Author Eli Fennell

Recently, I wrote that bloggers should duplicate content from their blog posts to Google+. I have come to call this approach “Social Blogging”. The topic generated a great deal of interest and controversy.  More recently, John Battelle appeared to recommend a similar approach to using the LinkedIn Publishing Platform. His reasons were different from mine… Continue reading Social Blogging FAQ

Link Klout to Google+ Page

How to Link Klout to a Google Plus Page

Published on Author Eli Fennell

If you have a personal or business account with Klout, and a Google+ Page, then you may have found yourself wanting to link the Page to your account. Until recently, this would have been primarily if not entirely for the purpose of boosting your Klout Score (a score which I consider almost entirely meaningless in… Continue reading How to Link Klout to a Google Plus Page

LinkedIn v. Google+: The Future of Social Blogging

Published on Author Eli Fennell

Is Social Media Your Next Blog Platform? Blogs and social networks are increasingly symbiotic creatures, with blogs needing social networks to drive traffic, and social networks needing blog content to fuel sharing and engagement, yet the two have existed in separate worlds. The blog is where you create the content, and the social network is… Continue reading LinkedIn v. Google+: The Future of Social Blogging

My Take On the Great Google+ Circle Debate

Published on Author Eli Fennell

To Share Circles or not to Share Circles, that is the question. Whether ’tis nobler in the mind to suffer the slings and arrows of organic growth, or to seek rapid growth from a Sea of followers. Shared Circles are and always have been controversial, even a sore spot for some, since almost the earliest… Continue reading My Take On the Great Google+ Circle Debate