1) Advertisers discover technology for delivering ads in pill form. World Health Organization declares global epidemic of ad junkies a health crisis. Users call it ‘Riding the Oscar Mayer Weiner’, ‘Commercial Breaking’, ‘Chasing the Trix Rabbit’, and ‘Freebasing Phoenix University’. 2) Snapchat courts pornographic advertising industry with ‘Naughty Filters’. Revenue and profits skyrocket. Company… Continue reading 10 Wacky Marketing Predictions for 2017
1) Twitter finally acquired by 11-year old Jenny McIntyre of Dulles, Virginia in exchange for all her lunch money for 1-year. Miss McIntyre’s resume includes running a profitable lemonade stand and babysitting neighborhood children. Her pragmatic approach to business is expected to be a breath of fresh air for the company. Investor confidence increases, pushing… Continue reading 10 Wacky Tech Predictions for 2017
2016 will be remembered, in part, as the year that the Mobile web (the world wide web as accessed through Mobile devices, especially smartphones) went ‘Instant’, with the debut of both Accelerated Mobile Pages (AMP), an open source project backed by Google, Twitter, and hundreds of partners, and Instant Articles, a competing project backed by… Continue reading Rethinking AMP and Instant Articles: Signalling & Segmentation
Social media is now one of the largest, if not the largest, uses for a few billion internet users globally. Over one and a half billion internet users are on Facebook alone, and more and more internet users are on multiple social networks including YouTube, Facebook, Twitter, Google+, Pinterest, Tumblr, and LinkedIn. The… Continue reading The Portalization of Social Media: Notify, Moments, & Discover
Facebook has finally launched Universal Search, allowing all 2-trillion+ Public Posts by Facebook Users to be Searched. Previously, Facebook limited their Search feature to posts by ‘Friends’. For Online Marketers, this move now begs the question: is it vital to optimize your Facebook activity for Universal Search? Do we need an ‘SEO for Facebook’? The… Continue reading With Universal Search, Is There Now a ‘Facebook SEO’?
Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?
Facebook is more than just a social network. With over 1.3 billion users each month, many of whom visit more than one time per day from their phones, tablets, and PC’s, the News Feed is one of the dominant media forces of the internet era, or frankly of human history. So when they make a… Continue reading Facebook to Brands: Friends Come First
A study by Mixpo reveals that in 2015, more video advertisers plan to spend money on Facebook than YouTube. If true, this would be a huge blow to YouTube’s longstanding and, until now, seemingly insurmountable advantage in the online video market. This news coming on top of YouTube’s profitless 2014 spells possible trouble for Google’s… Continue reading Video Advertisers Prefer Facebook to YouTube in 2015
Fresh One, an Australian-based coffee distributor, is feeling the heat today, and it isn’t the warmth of a freshly brewed cup of morning Joe. The company, also known as Fresh Boost, has been fiercely criticized by fans and activist groups like Collective Shout for their porn-inspired Facebook ads. While many companies have used sex and… Continue reading Fresh One Coffee: A Case Study in Screwing Up Your Brand
Remember when Facebook and Google used to have separate developer events? Yeah, so do I, even though it was way back in the yesteryear of 2012. 2013 is a brand new world, it seems, with Facebook set to kick off Google I/O with an Android developer show of their own. It would be hard to… Continue reading Why a Facebook-Google Partnership Makes Sense