Facebook to Brands: Friends Come First

Published on Author Eli Fennell

Facebook is more than just a social network.  With over 1.3 billion users each month, many of whom visit more than one time per day from their phones, tablets, and PC’s, the News Feed is one of the dominant media forces of the internet era, or frankly of human history.  So when they make a… Continue reading Facebook to Brands: Friends Come First

Fresh One Coffee Criticized for Porn-Inspired Ads

Fresh One Coffee: A Case Study in Screwing Up Your Brand

Published on Author Eli Fennell

Fresh One, an Australian-based coffee distributor, is feeling the heat today, and it isn’t the warmth of a freshly brewed cup of morning Joe. The company, also known as Fresh Boost, has been fiercely criticized by fans and activist groups like Collective Shout for their porn-inspired Facebook ads. While many companies have used sex and… Continue reading Fresh One Coffee: A Case Study in Screwing Up Your Brand

Even Batman Thinks You Should Stop Killing Your Brand with Social Media

Don’t Kill Your Brand for Social Media

Published on Author Eli Fennell

Your business brand is an intangible asset, which must be nurtured and protected like your own child. Established brands carry power through recognition: a mere glance at a soda bottle with a distinctive red label may be enough to identify it as Coca Cola, a logo of an apple with a bite taken out of… Continue reading Don’t Kill Your Brand for Social Media

The Branding of Mobile

Published on Author Eli Fennell

Something is happening in the mobile market, something which never happened in the PC market, or not to the same degree, at least: brands are releasing their own devices and platforms, even brands in some cases with no previous interest in consumer electronics. Amazon has the Kindle Fire and a coming smartphone; Facebook is rumored… Continue reading The Branding of Mobile