The Opportunities and Challenges of Google+ Comments for Blogger

Published on Author Eli Fennell

Google dropped a bomb on the blogosphere and social networks yesterday with the release of Google+ Comments for Blogger.  If it’s any sign of Larry Page’s influence, it’s definitely 10x thinking, a moonshot in the development of social commenting systems. Traditional social commenting systems allow on-site comments, but little true integration.  The main sites, facebook.com,… Continue reading The Opportunities and Challenges of Google+ Comments for Blogger

The Fraudulent “Economy” of Facebook Likes

Published on Author Eli Fennell

Recently I was in a TekPersona Corporation Hangout On Air on Google+ with J.C. Kendall, former Technology Evangelist at Microsoft, to discuss The State of Facebook.  More recently, Sana Ahmed asked me in the comments of a Google+ post to elaborate on what I talked about with the phony “economy” of Facebook Likes, but at the… Continue reading The Fraudulent “Economy” of Facebook Likes

The Nexus 7 Proves Google+’s Value

Published on Author Eli Fennell

  Google+ has faced a lot of skepticism, and an uphill battle, to compete in the social network space.  Record growth rates weren’t enough to avoid the “ghost town” meme, although there seem to be fewer voices all the time proclaiming its impending doom and more admitting it’s a success in its own right. Nonetheless,… Continue reading The Nexus 7 Proves Google+’s Value

Bursting the Social Network Marketing Bubble, Part 2

Published on Author Eli Fennell

Photo Credit: Fabian Oefner Discuss on Google+ What is Friendship in a Connected World? In Part 1 of this article (http://goo.gl/GSA4w), I argued that there are two reasons why there is, in fact, no real “social network marketing” revolution yet, just an evolution, and I focused on the first of the two reasons:  1) Most… Continue reading Bursting the Social Network Marketing Bubble, Part 2

Bursting the Social Network Marketing Bubble: Part 1

Published on Author Eli Fennell

Photo Credit: Fabian Oefner Discuss on Google+ Social Network Marketing is Evolutionary, Not Revolutionary Social networks are not a quantum leap forward in marketing.  Neither, as a general rule, was the internet (with only a handful of notable exceptions), and we’ve seen how many bubbles (e.g. the “Dot Com bubble”) the belief in its revolutionary marketing… Continue reading Bursting the Social Network Marketing Bubble: Part 1

Lost in the Noise: How Social Networks Become Too Big to Succeed

Published on Author Eli Fennell

Facebook is closing in on a billion members.  This should be a great thing.  It isn’t.  It’s not exactly a bad thing, either, it does mean the potential for tremendous advertising revenue.  It also means the opportunities for discovery on Facebook are increasingly narrowing. Loyal Google+ members often speak of the value of Google+ in… Continue reading Lost in the Noise: How Social Networks Become Too Big to Succeed

The Internet of Things And Your Social Strategy

Published on Author Eli Fennell

The Web of Things is coming.  Some hate the very idea with a passion, some are in hog heaven.  In a sense, it is already here, it started with the era of the cellphone and the smartphone, especially the latter.  These were household items transformed into mobile computing platforms.  The Web of Things takes this… Continue reading The Internet of Things And Your Social Strategy

Your Social Network is Now Your Resume… Treat It as Such

Published on Author Eli Fennell

The experiment in social networking is over.  Social networking itself carries on, moving from the experimental phase of keeping average people in touch with each other, to the trial stage (and as we know from all the drug industry lawsuits, the trial phase is where everything hits the fan).  What’s that next stage?  The title… Continue reading Your Social Network is Now Your Resume… Treat It as Such

Facebook is Delusional About Advertising (and It Could Hurt Them)

Published on Author Eli Fennell

In case you missed it, the state of California is allowing lawsuits against Facebook.  The charges?  It boils down to Facebook not paying advertising sponsors.  Facebook is doing that? you ask.  Well, that depends on who you ask, Facebook, or every other rational thinking person on Earth. The issue revolves around their Likes, specifically they way… Continue reading Facebook is Delusional About Advertising (and It Could Hurt Them)

Facebook is Delusional About Advertising (and It Could Hurt Them)