Buffer has lost half of their social referral traffic in the past year. They’re not alone. The Top 30 publishers, over the past 6-months, have seen their traffic from Facebook decline by over 30%. The average piece of content shared to social media receives 8 or fewer shares and doesn’t earn a single domain link… Continue reading The Myth of ‘Content Shock’
Facebook has finally launched Universal Search, allowing all 2-trillion+ Public Posts by Facebook Users to be Searched. Previously, Facebook limited their Search feature to posts by ‘Friends’. For Online Marketers, this move now begs the question: is it vital to optimize your Facebook activity for Universal Search? Do we need an ‘SEO for Facebook’? The… Continue reading With Universal Search, Is There Now a ‘Facebook SEO’?
Halloween is nearly upon us in many parts of the world, and with the season comes the seasonal traditions millions of people celebrate in different ways and by different names. In the United States one of the most iconic symbols of the season is, of course, the pumpkin. Whether intact, carved into Jack O’Lanterns, baked… Continue reading It’s the Great Pumpkin, Internet Marketers!
Mark Schaefer of Schaefer Marketing Solutions is really excited for Blab. By Blab, I mean Blab.IM, the new multiparty, interactive video chat and show creation platform, with strong ties to Twitter. Blab has stolen the show recently from Google Hangouts On Air, Meerkat, and Twitter’s own Periscope. Mister Schaefer is so excited about it, in… Continue reading Is Blab a ‘Trust Accelerator’?
Have you heard about the latest social media thingie? No, you haven’t? Not even a blurb on the radio that caught your attention? A headline when you were too busy to click or tap it? Nothing? And you say you don’t care, either? Well, then, in that case, maybe you’re not an Early Adopter™. Early Adopters… Continue reading The Personal Brand Benefits of Being an Early Adopter on Social Media
The Death of a Twitter Share (Count) In an unceremonious way, Twitter dropped a huge bombshell by announcing, as part of a redesign of their social buttons, that they will be removing support for Share Counts. The technical details are complicated, but putting it as simply as possible, it will now be nearly impossible for any share… Continue reading Why Twitter is Right to Remove Share Counts
Table of Contents Preface From Here to (Virtual) Eternity Introduction What is ETER9? Why This User Guide Was Born Part 1) Setting Up Your Account Creating Your Account – Updated 04/07/2016 Who is ELiZA NiNE? – Updated 09/29/2015 Editing Your Profile Adding a Profile Picture Editing the About Tab – Updated 09/22/2015 Configuring… Continue reading ETER9 User Guide
Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?
Facebook is more than just a social network. With over 1.3 billion users each month, many of whom visit more than one time per day from their phones, tablets, and PC’s, the News Feed is one of the dominant media forces of the internet era, or frankly of human history. So when they make a… Continue reading Facebook to Brands: Friends Come First
How did it get so late so soon? Its night before its afternoon. December is here before its June. My goodness how the time has flewn. How did it get so late so soon? – Dr. Seuss Tomorrow, the world of Mobile SEO changes forever as Google rolls out a new, mobile-friendly algorithm for mobile… Continue reading Beyond Google’s Mobile-Friendly Algorithm