Okay, this is only based on a handful of accounts I’ve noticed on Google+. But in the fast paced world of the the blogosphere word travels quickly, so, here it is: a number of users I’ve spoken to in recent weeks have said that their Google services do not work on the Amazon Kindle Fire’s Silk browser with web acceleration enabled. The issue came up again today. I smell a possible conspiracy.
Is Amazon deliberately trying to block Google on its web browser, to further minimize the web revenue stream that Google gains just by being so omnipresent on the world wide web? If so, it seems to be hurting its user experience, and leading them to the turn off the acceleration feature.
The thing about Google being omnipresent is that blocking them doesn’t make the web user happy. If there’s a corporation that deserves the title of architects of the world wide web, it’s Google, and Amazon is insane if they think they can corner them out of that market.
If, on the other hand, Google is keeping its services off of the Amazon cloud, that could raise suspicions as well, even if they had a perfectly good explanation for it. And there could be perfectly good explanations on a technological level for either side.
Maybe Google’s security, which is increasingly using TLS despite the web addresses saying otherwise, conflicts with the cloud acceleration (when I suggested this, John Mann
rephrased it as Silk choking
on TLS, and I think that’s an elegant description); maybe there are issues of caching the busiest websites on the world wide web
, although you would think that would affect Facebook as well. Maybe their lack of location services for the Kindle Fire somehow conflicts with their acceleration strategy for Google sites increasingly dependent on location services.
Whatever the case, it appear this isn’t an unusual problem, and is the kind of issue that could kill their entire acceleration strategy, which is key to their browser strategy. Google has a search engine baked into their own and two of the other three most popular web browsers and is a major factor in the capabilities of Apple’s Siri. Amazon doesn’t have this, they only know what you do on Amazon, and they want to know more, and more, and more about what their consumers do on the web.
But let’s be honest… you can’t deliver the world wide web if you can’t deliver Google. One way or another, this isn’t good news for the Silk, whose browsing ability is, obviously, a major part of its selling point, and for whom not delivering the whole web with cloud acceleration is not a good thing. Users don’t want a slower internet, but more to the point, they don’t want an incomplete web experience. They need to fix this.
I love technology and how it changes our lives. There’s something almost spiritual about how new technologies connect and empower us. And it’s really cool, too.