- Searching For Authority: Google Posts and the Semantic WebGoogle Posts are the latest foray by the Search Giant into social media, albeit their approach resembles embedded Tweets without the social layer, more than it resembles a social network in the usual sense. Below you can see, in order: A) Google Posts in Search Results, B) Embedded Tweets in Search Results. As the feature is currently limited to candidates for the U.S. Presidential Election (and unofficially to some… Continue reading Searching For Authority: Google Posts and the Semantic Web
- Google Posts, Realtime Search, and Social eCommerceGoogle Posts are a new ‘Social’ Search feature, currently being deployed to candidates for the U.S. Presidential Election. For more information about the current, official state of this feature, please see my previous articles Google Posts: A Very ‘Googley’ Approach To Social Search and How Google Posts Could Hobble Twitter… Continue reading Google Posts, Realtime Search, and Social eCommerce
- How Google Posts Could Hobble TwitterLessons On Social Broadcasting From ‘The Other Side’ Google Posts are a new ‘Social’ broadcasting feature for verified Google account holders. Currently, this is limited only to candidates for the U.S. Presidential election, but is planned to be rolled out to other public figures and organizations in the future… Continue reading How Google Posts Could Hobble Twitter
- Google Posts: A Very ‘Googley’ Approach to ‘Social Search’Recently, Google has begun to incorporate a new ‘Social Media’ feature into their Search Results: Google Posts. Currently limited to U.S. Presidential Candidates (but meant to roll out more widely, eventually, to other public figures and organizations), Google Posts allows Users to craft Social-style ‘Posts’ that appear… Continue reading Google Posts: A Very ‘Googley’ Approach to ‘Social Search’
- 10 Wacky Tech Predictions for 20161) Facebook crams their entire News Feed into Facebook Messenger. CEO Mark Zuckerberg declares, “This will help us build a more focused messaging experience to share everything with all your Friends.” 2) Google’s Alphabet rebrands as ‘Roman Numerals’. Their stock value grows by D% in V days… Continue reading 10 Wacky Tech Predictions for 2016
- For Google, A New ‘Social’ Strategy Is EmergingConventional wisdom says that Google doesn’t ‘get’ social media. The implied lesson is that leaders in one market often lack the core competence to be competitive in new markets, and the Search Giant Google is one of them compared with Social Demigod Facebook… Continue reading For Google, A New ‘Social’ Strategy Is Emerging
- The New Google+ and the War for the Interest GraphYesterday, Google announced a major update to the Google+ social network: the beta release of a new version of Google+ for the web, to be joined by iOS and Android updates in the coming days. On the one hand, it was only to be expected that this update would eventually happen if Google didn’t kill the entire project… Continue reading The New Google+ and the War for the Interest Graph
- Will Google Photos Disrupt Social Media As We Know It?Google Photos recently passed the milestone of 100-million Monthly Active Users, after only 5-months as an independent product (Google Photos used to be part of Google+). The company shows no signs of reducing their commitment to the product, either, having recently acquired Fly Labs to bring their video making and… Continue reading Will Google Photos Disrupt Social Media As We Know It?
- The Portalization of Social Media: Notify, Moments, & DiscoverSocial media is now one of the largest, if not the largest, uses for a few billion internet users globally. Over one and a half billion internet users are on Facebook alone, and more and more internet users are on multiple social networks including YouTube, Facebook, Twitter, Google+, Pinterest, Tumblr, and LinkedIn… Continue reading The Portalization of Social Media: Notify, Moments, & Discover
- Twitter Won’t Be Saved in (or by) a MomentEarlier this week, Twitter unveiled their latest new product feature: Moments. Billed as “the best of Twitter in an Instant”, the feature aggregates some of the best Tweets on various topics and trends and packages them in an aesthetically pleasing manner. The resemblance to a well-crafted news app will escape no one, with tab… Continue reading Twitter Won’t Be Saved in (or by) a Moment
- Did Amazon’s Jeff Bezos Just Pull a ‘Bet the Company’ Move?Amazon will be banning sales of Chromecast, the Nexus Player, and Apple TV through their retail channel and partners. Their official statement, which is best described as self-justifying drivel (putting it kindly), says in part… Continue reading Did Amazon’s Jeff Bezos Just Pull a ‘Bet the Company’ Move?
- Pixel C: Is Google ‘Seizing Control’ of Android on PC’s?At the Google Nexus Event 2015, Google unveiled the newest and most surprising member of their Pixel series of Personal Computer: the Pixel C. Whereas previous Pixels were Chromebooks, the Pixel C is a convertible Android tablet… Continue reading Pixel C: Is Google ‘Seizing Control’ of Android on PC’s?
- Nexus Event 2015: A New Kind of GoogleGoogle revealed a lot of things at their 2015 Nexus Event yesterday, including a playful sense of humor when it comes to poking their competition, but the most important thing on display was the thing they never mentioned by name: Sundar Pichai’s Google. As incoming CEO of a company now joining a larger conglomerate known as… Continue reading Nexus Event 2015: A New Kind of Google
- Google’s New ‘Secret Weapon’ is a Simple HyperlinkQuietly, and without much fanfare, Google services are becoming more open. By open, I mean substantially navigable and useful without having to use a particular account system or be logged in to particular services, in some cases without even being logged into Google at all. It may be easy to forget-and… Continue reading Google’s New ‘Secret Weapon’ is a Simple Hyperlink
- ETER9 User GuideOver a billion people in the world today use social networks to connect with, follow, and share with and about the people and things that matter to them. These networks can be extremely valuable, but they also present a challenge to our notions of life, death, and even presence. Why? Because for most people… Continue reading ETER9 User Guide
- Rethinking AMP and Instant Articles: Signalling & Segmentation2016 will be remembered, in part, as the year that the Mobile web (the world wide web as accessed through Mobile devices, especially smartphones) went ‘Instant’, with the debut of both Accelerated Mobile Pages (AMP), an open source project backed by Google, Twitter, and hundreds of partners, and Instant Articles, a competing project backed by Facebook and a somewhat overlapping group of publisher partners. Apple News… Continue reading Rethinking AMP and Instant Articles: Signalling & Segmentation
- Advanced Tips for Google+ CollectionsAs explained in the previous article, Collections are a new feature of Google+ that allows users to organize their Posts into topics or themes, similar to Pinboards on Pinterest. This feature also allows other users to Follow specific Collections without Following your Profile or Page, or to Unfollow specific Collections… Continue reading Advanced Tips for Google+ Collections
- Tips for Using Google+ CollectionsGoogle’s interest based social network, Google+, was recently updated with a new Beta Interface that emphasizes Collections and Communities. Disclosure: I’ve never run a successful Google+ Community. Therefore, I admit I have little advice to offer in that area. I have, however, had several Collections featured by Google+… Continue reading Tips for Using Google+ Collections
- 10 Wacky Marketing Predictions for 20161) Google rolls out new ‘B.S. Rank’ algorithm, Google Cowpie. Penalizes sites that fail to check Snopes.com before spreading easily fact-checkable nonsense on the internet. IQ’s of average internet users increase by 15-points. Fox News sees 700% decline in traffic. 2) Twitter unveils new 1-second looping video service… Continue reading 10 Wacky Marketing Predictions for 2016
- Using Friends+Me to Rule Social Media with Ease
Google’s oft maligned social network Google+ has received a mostly warm, or at least open minded, reception from the same tech media that is usually eager to bury it and forget it, after their latest update. The ‘New Google+’ as it’s been dubbed, is all about interests, and is no longer competing with Facebook. As proof… Continue reading Using Friends+Me to Rule Social Media with Ease
- The Myth of ‘Content Shock’
Buffer has lost half of their social referral traffic in the past year. They’re not alone. The Top 30 publishers, over the past 6-months, have seen their traffic from Facebook decline by over 30%. The average piece of content shared to social media receives 8 or fewer shares and doesn’t earn a single domain link (the… Continue reading The Myth of ‘Content Shock’
- With Universal Search, Is There Now a ‘Facebook SEO’?
Facebook has finally launched Universal Search, allowing all 2-trillion+ Public Posts by Facebook Users to be Searched. Previously, Facebook limited their Search feature to posts by ‘Friends’. For Online Marketers, this move now begs the question: is it vital to optimize your Facebook activity for Universal Search? … Continue reading With Universal Search, Is There Now a ‘Facebook SEO’?
- It’s the Great Pumpkin, Internet Marketers!
Halloween is nearly upon us in many parts of the world, and with the season comes the seasonal traditions millions of people celebrate in different ways and by different names. In the United States one of the most iconic symbols of the season is, of course, the pumpkin. Whether intact, carved into Jack O’Lanterns, baked… Continue reading It’s the Great Pumpkin, Internet Marketers!
- Is Blab a ‘Trust Accelerator’?
Mark Schaefer of Schaefer Marketing Solutions is really excited for Blab. By Blab, I mean Blab.IM, the new multiparty, interactive video chat and show creation platform, with strong ties to Twitter. Blab has stolen the show recently from Google Hangouts On Air, Meerkat, and Twitter’s own Periscope. Mister Schaefer is so excited… Continue reading Is Blab a ‘Trust Accelerator’?
- The Personal Brand Benefits of Being an Early Adopter on Social MediaHave you heard about the latest social media thingie? No, you haven’t? Not even a blurb on the radio that caught your attention? A headline when you were too busy to click or tap it? Nothing? And you say you don’t care, either? Well, then, in that case, maybe you’re not an Early Adopter™. Early Adopters are the Magellans of… Continue reading The Personal Brand Benefits of Being an Early Adopter on Social Media
- Why Twitter is Right to Remove Share CountsIn an unceremonious way, Twitter dropped a huge bombshell by announcing, as part of a redesign of their social buttons, that they will be removing support for Share Counts. The technical details are complicated, but putting it as simply as possible, it will now be nearly impossible for any share button… Continue reading Why Twitter is Right to Remove Share Counts
- Traffic Quality vs. Traffic Quantity: Which Matters More?Recent analytic data shows Facebook beating Google in driving referral traffic to publisher sites. This shows the growing importance of social media in driving traffic to your website. Unfortunately there is, or rather should be, a caveat: the sheer amount of referral traffic may not always matter as much as you think. In fact, its… Continue reading Traffic Quality vs. Traffic Quantity: Which Matters More?
- Facebook to Brands: Friends Come FirstFacebook is more than just a social network. With over 1.3 billion users each month, many of whom visit more than one time per day from their phones, tablets, and PC’s, the News Feed is one of the dominant media forces of the internet era. So when they make a change to their News… Continue reading Facebook to Brands: Friends Come First